Ware Center for the Arts

Background

The Ware Center has become known for providing the region with an unmatched range of artistic experiences.

Since their start in 2010, the center has cemented itself as a cultural anchor, offering their diverse calendar of events in a location within reach of the historic Lancaster Central Market and the artistic energy of Gallery Row. Fifteen years into their mission of lifting all voices through the arts, they evolved their name to effectively represent what they do and, with it, sought to create a new identity to establish the rebrand.

Recognition of the Ware namesake became a foundational element. We kept the “W” initial throughout the process for a sense of familiarity with the old identity, while also allowing the new design to identify more with Lancaster and the Center’s mission of “lifting all voices through the arts.” The result was a logomark that combined all three directions, creating a rose whose petals are arranged to identify with their name and give symbolic reference to their mission. The new logo met an expansive logo system, making it versatile to meet any application effectively. Remaining elements of the visual identity, starting with the typographic system and extended color palette, set the new brand in motion through new signage and a variety of print and digital materials.